Fair trade explained

The international trend toward Fair Trade started in the mids of the last century and emerged as a necessity when farmers in Mexico were struggling against the decrease in coffee prices. Thus, in 1989 the World Fair Trade Organization (WFTO) was founded, while the first product was certified in 1994 and referred to chocolate made from cocoa originating from a specific region.

With a vision to fight poverty, gender inequality, and unfair competition, WFTO supports trade agreements created with better terms and also ensures appropriate working conditions, fair wages, and respect for women’s and children’s rights.
The Fairtrade logo can be found in coffee, tea, tropical fruits (such as bananas), clothing, and other products. Certified products follow the 10 basic principles shown in the figure below (read more):



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